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CRM Analytics

Need state of the art spatial analytics capabilities? Detailed demographic analysis would be a great addition? Looking for advanced reporting to increase efficiency and awareness?

MapFusion’s Analytics application offers the most comprehensive set of visual and textual information and tools in relation to the map:

Spatial analytics (demographics)
Spatial analytics support thematic layering (colored maps) on the mapping interface. There are over 30 different demographic reports that can be created. Spatial analytics can incorporate 1600+ individual data variables into the analysis
CRM Thematic Layering This thematic layered map shows household income distribution. Many other types of analytics are available
Concentric zone analysis
Detailed demographic analysis around a user defined point will provide the ability to focus in on the geographical data of a specific area. Furthermore, it is possible to perform a detailed tabular analysis on demographic information, any point of interest or business type
CRM Concentric Zone Analysis Analyze the area surrounding a location by using custom sized and centered concentric zones, then instantly generate a report

  Advanced Analytics

Basic reports & advanced reports
Basic reports create a report based on usage statistics, while an advanced report tailors to the needs of the agent/user, building a fully customized report. Sales lead reports that include annual sales, number of employees, telephone and fax numbers can also be generated. MapFusion has the ability to request detailed business reports from Dun & Bradstreet
CRM Reports Create custom demographics reports illustrating the data consolidated in the concentric zone or thematics analyses
Mini-Pages
Mini-Pages are page below the map which host and output static and dynamic objects. They includes pictures, advertisements, contact email/phone number/ link/address, and hours of operation. Additional “pop up” information about the location or service referenced on the interactive map can be displayed. This allows businesses to extend advertising campaigns to include special promotions.
CRM Mini-Pages Connect customers to locations, products, and promotions using Mini-Pages. Location-specific custom content helps to attract and retain customers

Analytics is a part of MapFusion’s standard package offering and advanced analytics is part of MapFusion’s optional offering, if this is the application you need, contact us today!

 
 
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