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A simple map is perhaps the most universally understood way for people to find things and places, yet it may be the most underused sales tool in the business world. Why? In a word: change. The rapid pace of change in our modern world made detailed maps obsolete almost as soon as they were printed. This made it difficult for customers and businesses to use maps to find each other and assist in everyday transactions. MapFusion’s CRM Solution delivers the key missing element: true interactivity with a map, which includes instant access to all the additional information associated with a location. Our pioneering solutions enable businesses to achieve meaningful Return on Investment (ROI).
The MF-CRM interface
MapFusion uses advanced web technologies to offer a low cost, universally available way to integrate spatial and location-based analytics. This means using profiling and layered visualization functions to facilitate spatial data business intelligence. The value and resulting revenue for spatially-enabled location analysis applications comes from MapFusion’s ability to provide multi-layered analysis of specific locations results derived from demographic data, buying habits, land usage/zoning, and company profiles – all delivered over the Internet.
MapFusion has developed location management solutions that have the ability to seamlessly integrate the entire geographic marketing process, starting with strategy development and planning, and ending with marketing execution. The dynamic, fast-paced environment of location management extends from the individual store, through the market and regional level, to the executive suite. Every day, companies confront high-impact decisions that require immediate action. These decisions must be based on the best information and analysis available, formatted to support the intuitive decision style that puts control firmly back into the hands of the marketing executive.
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