More time spent selling—less time spent showing

Realtors need to save time by showing potential homebuyers only those homes that truly meet their criteria. Surveys show that the average homebuyer currently visits between 25 and 40 homes before selecting a home to purchase, yet homebuyers using Internet-based map-enabled listing services visit only between 6 to 12 homes before buying. MapFusion’s L3 Agent Toolbox is a quick and easy way to assess numerous homes, and to limit the number that customers actually visit before buying.

Agents can easily target areas of interest to their clients from specific areas to particular landmarks.

“Internet-empowered consumers” want more information…now

Homebuyers are taking the lead in the home buying process, assuming functions once reserved for agents:

• Initiating the search process, without agent participation
• Using listing services directly, instead of going through the agent
• Comparing availability and prices, without agent recommendations
• Targeting specific properties, directing agents to make contact
• Driving the purchase transaction, using agent only as a “closer”
• Fact: Consumers are taking more control of the real estate transaction.

Analysis & Research

MapFusion’s L3 Agent Toolbox enables real-estate agents to map demographic variables, and locate “pockets” of people who may be ready to trade up, or buy a first home. Agents can combine home inventory and property photos with over 1600 variables of interest to prospective homebuyers:

• Neighborhoods, proximity to schools, parks, transportation, industry
• Pricing, population density, percentage of children by age group,
  Ethnicity, average income, etc.

Route planning of tours and caravans

Once the number of homes to be presented to the client is determined by the broker, the routing feature within the L3 Agent Toolbox can determine the most efficient route or time schedule for showing homes. This will help optimize the broker’s time to enable more clients to be shown more homes. This also enables the agents and buyers to save gas.

Save time and fuel when showing properties by generating the most efficient route.

Developing market territory: Locate target markets

L3 Agent Toolbox enables residential realtors to identify the location of areas where they can successfully target markets. A broker or agent can consider demographic trends and a new realtor lifestyle profile and then to identify those market areas that would be most productive or suitable to the new agent.

Using L3 Agent Toolbox, agents can receive information on neighborhoods; pricing; proximity to schools, parks, transportation, and industry; population density, percentage of children, census demographics; and many other variables of interest to prospective home buyers.

View demographic data to further qualify a property for clients or use it to identify an area for market potential.

Reverse profiling

The idea of profiling an agent to fit a particular market area can also be reversed, with the agent targeting areas in which to generate a business. For example, a broker can identify areas with market potential by studying the percentage of renters, the amount of rent paid monthly, etc. This is easily done by reviewing and analyzing demographics variables that are provided as part of L3 Agent Toolbox. L3 Agent Toolbox enables the real-estate agent to query the general area, based on the demographic and lifestyle data at the ZIP code/Postal code or census tract/block level, and locate “pockets” of people who may be ready to trade up, or buy a first home. This will reduce advertising cost, direct mail, and printed flyers, while increasing the potential return on investment.

Compare up to 3 properties at once and print out the results to share with clients

The MapFusion “instant brochure” + Property Reports

The L3 Agent Toolbox provides an “instant brochure,” includes finely drawn maps and a wide variety of additional data about the prospective properties to assist in influencing the buyer’s decision. With L3 Agent Toolbox, the agent has a choice of two ways of delivering this instant brochure to the client: either as a color printout to hand-deliver to a client, or saved as an Adobe Acrobat PDF document and attached to an email to a client.

MapFusion’s L3 Agent Toolbox enables a Realtor to provide a client with informative and professional-looking reports, suitable for printing or e-mailing to potential clients. The reports contain property listing information, but also include key geographic and demographic information, landmarks—all selectable by the Realtor to fit the needs of the client. The L3 Agent Toolbox report will enhance the professionalism and credibility of the agent, and boost chances of a sale.

Generate professional reports with just a few mouse clicks.